Awa Odori

Japan's largest Bon dance festival, held August 12-15 in Tokushima City. With approximately 400 years of history, it is famous for the motto: 'You're a fool whether you dance or watch, so you might as well dance!' Groups called ren dance through streets to shamisen, taiko, and flute accompaniment, attracting over 1.3 million visitors.

Japan's largest Bon dance festival with over 400 years of history in Tokushima Prefecture. Known for the chant 'It's a fool who dances and a fool who watches—if both are fools, you might as well dance,' it is held annually during the Obon period in August. Groups called 'ren' dance through the streets to distinctive rhythms.

One of Japan's three major Bon dances, held annually in August in Tokushima City. With over 400 years of history, it's famous for the saying 'Both the dancer and watcher are fools, so you might as well dance!' Characterized by distinctive rhythm and vigorous footwork, attracting over 1 million visitors annually.

A Bon dance festival held annually in September in Yatsuo, Toyama Prefecture, with roots in Edo-period tradition. The elegant folk dance is performed to the haunting melody of the Etchu Owara folk song, transforming the entire town into a stage lit by traditional lanterns. Continuing into the night with a dreamlike quality, it stands as one of Japan's most atmospheric and culturally significant Bon festivals.

Japan's largest Bon dance festival with over 400 years of history in Tokushima Prefecture. Known for its chant 'It's a fool who dances and a fool who watches—if both are fools, you might as well dance,' it attracts over 1.2 million visitors every August. The lively rhythms of dancing groups called 'ren' are irresistibly inviting.

A traditional Japanese Buddhist event to welcome and honor ancestral spirits. Observed around August 13-16, it features regional events such as bon dances and toro nagashi lantern floating. One of Japan's largest annual observances that triggers a major homecoming rush, it serves as an important occasion for reaffirming family bonds.