Cultural IPMartial Arts
Sado / Chado (Way of Tea)
Popularity개요
A comprehensive Japanese art of preparing matcha tea and serving guests. Perfected by Sen no Rikyu as 'wabi-cha,' a single bowl of tea integrates architecture, gardens, calligraphy, ceramics, flowers, cuisine, and deportment. The ultimate hospitality based on 'ichigo ichie' (once-in-a-lifetime encounter), it is practiced worldwide as an art at the foundation of Japanese culture.
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카테고리:Cultural IP
서브카테고리:Martial Arts
소재지:Kyoto (Urasenke, Omotesenke, Mushakoji-Senke)
시대:16th century–present
영향 범위:세계
태그
Wabi-chaIchigo ichieSen no Rikyu
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Contemporary IPs
1500Sado / Chado (Way of Tea)Cultural IP
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Business Cases
Tea Ceremony × Hotel Experience Program
Hoshino Resorts · 2019
90% of participants gave 5-star ratings, 40% repeat rate
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Discovered: Sado / Chado (Way of Tea)! A comprehensive Japanese art of preparing matcha tea and serving guests. Perfect… #Wabi-cha #Ichigoichie #SennoRikyu #JAPANIPCATALYST #JapanCulture
