Sanja Matsuri

Tokyo's premier festival held every May at Asakusa Shrine in Asakusa. Approximately 100 portable shrines parade through the streets of Asakusa, with bearers performing spirited processions amid enthusiastic chants. Attracting about two million spectators annually, it is one of Tokyo's largest festivals.

A festival of Kanda Myojin Shrine in Tokyo, one of Japan's Three Great Festivals. Called 'Tenka Matsuri' in the Edo period, it was a prestigious festival granted the shogun's viewing. During the main festival held every other year, over 200 portable shrines parade through central Tokyo including Akihabara, embodying the vitality of modern Tokyo.

A courageous festival held every October at Matsubara Hachiman Shrine in Himeji, Hyogo. The 'neriai-awase'—crashing three portable shrines together—is known as one of Japan's most intense festivals, overwhelming spectators with its power. As a festival demonstrating the pride and courage of Harima men, it serves as a spiritual pillar of the region.

A premier summer festival of the Tohoku region held every August in Aomori City. Enormous illuminated warrior-themed floats called nebuta parade through the streets while dancers known as haneto leap to the chant of 'Rassera.' It is designated an Important Intangible Folk Cultural Property of Japan.

Japan's largest Bon dance festival with over 400 years of history in Tokushima Prefecture. Known for the chant 'It's a fool who dances and a fool who watches—if both are fools, you might as well dance,' it is held annually during the Obon period in August. Groups called 'ren' dance through the streets to distinctive rhythms.

A Japanese summer event based on the legend of Orihime and Hikoboshi, observed on July 7th (or August in some regions). The custom of hanging paper strips inscribed with wishes on bamboo branches is widely practiced. The Sendai Tanabata Festival is one of Japan's largest, attracting over two million visitors annually.