A Bathing Ape (BAPE)

Japanese streetwear brands represented by A BATHING APE, UNDERCOVER, NEIGHBORHOOD, and sacai. The style broadcast from Ura-Harajuku to the world reinterprets American street culture through a uniquely Japanese sensibility. It continues to wield influence as a pioneering force in the fusion of high fashion and street culture worldwide.

A street fashion culture centered around Tokyo's Harajuku and Omotesando areas. It is the birthplace of diverse subcultural movements including Lolita, Decora, Gyaru, and Mori Girl. Iconic locations include Takeshita Street and Laforet Harajuku, while magazines like FRUiTS introduced these styles worldwide. Harajuku fashion represents a uniquely Japanese approach to individuality and self-expression.

A streetwear brand founded by NIGO in Ura-Harajuku in 1993. Iconic for its camo Shark Hoodie and Ape Head logo, BAPE pioneered the limited-edition queue culture in fashion. Its connection to hip-hop culture propelled it to global fame, with fans including Pharrell Williams. BAPE is a pioneering brand that introduced Japanese streetwear to the world stage.

Youth culture and street fashion originating in Harajuku, Tokyo. Since the 1990s, it's been a mecca for individualistic and unconventional fashion styles. Unique substyles like Lolita, Gyaru, Decora, and Mori Girl emerged, influencing youth worldwide. Symbolizes Japanese youth creativity and cultural innovation.

Youth fashion culture developed primarily in Harajuku, Shibuya Ward, Tokyo. Diverse styles coexist—decora, mori girls, Lolita fashion, otaku fashion. Evolved as self-expression for youth since the 1990s-2000s, globally recognized as 'kawaii Japanese culture.' Tens of thousands of tourists visit Harajuku daily, symbolizing Japanese pop culture worldwide.

A Tokyo streetwear brand founded by Atsushi Watanabe. Merges biker culture with military wear aesthetics in a distinctive style. As a pioneering techwear innovator, it has gained significant international recognition for its fusion of functionality and edgy design sensibilities.