Undercover / Jun Takahashi

A revolutionary fashion designer who fundamentally reimagined clothing through the concept of 'a piece of cloth.' With groundbreaking approaches like Pleats Please and A-POC that fuse technology with tradition, he left an enormous mark on the global fashion world. He was a pioneer who showcased Japanese design philosophy to the world.

A Japanese designer who shocked the global fashion world with his avant-garde designs centered on black. His 1981 Paris collection, known as the 'shock of black,' fundamentally upended Western fashion conventions. His unconventional style featuring asymmetry and oversized silhouettes has had an immeasurable impact on contemporary fashion.

A fashion brand founded by Rei Kawakubo in 1969. Championing 'anti-fashion,' she deconstructed existing fashion concepts with designs featuring holes and asymmetry. Through ventures like Dover Street Market, she continues to innovate in both fashion and business as a globally influential figure.

A Tokyo-based streetwear brand established in 1994 by designer Shinya Watanabe. Known for designs merging motorcycle culture with Japanese traditional craftsmanship. Through Harley-Davidson licensing and collaborations with Adidas, Neighborhood has gained international recognition as a bridge between street culture and heritage design.

A Tokyo-based streetwear brand founded in 2004 by designer Koji Morio. Known for designs elevating anime and manga aesthetics to high fashion. Incorporating character graphics, vibrant colors, and playful elements, Tokidoki embodies the fusion of Japanese otaku culture with contemporary fashion design.

An independent Japanese fashion brand celebrated for merging American traditional wear with Japanese craftsmanship. Characterized by a commitment to handcrafted details and premium materials, Visvim is internationally recognized as an innovator in streetwear, blending heritage aesthetics with contemporary design.