Secondhand Otaku Market

An economic sector formed by otaku-related industries including anime, games, idols, and character merchandise. A crucial sector of Japan's economy exceeding 2 trillion yen in annual value. Sustained through multifaceted businesses like gacha games, media mix strategies, and merchandise sales. With a broad user base spanning youth to middle-aged audiences, it represents Japan's fastest-growing economic sector.

Japan's secondhand goods market driven by Mercari, Yahoo Auctions, Book Off, and 2nd Street. The market reached approximately 3 trillion yen in 2023 and continues to expand annually. The high quality of Japanese products combined with careful usage and storage culture enhances secondhand value, attracting growing demand from overseas buyers.

Expansion of secondhand goods market. Accelerated by mobile app platforms like Mercari. Spans clothing, books, and merchandise. Circular economy practice example. Primarily used by younger demographics. Achieves environmental responsibility and cost efficiency. Manifestation of sustainability culture.

Culture of repairing and using items continues evolving. Appliance repair, garment mending, shoe repair services by craftspeople are revalued. Carries composite values: promoting circular economy, environmental care, inheriting craftsmanship. Increasing young generation learning repair techniques.

One of the most sophisticated waste separation and recycling systems in the world. It is characterized by detailed sorting rules set by each municipality and high compliance rates among citizens. As a Japanese model for achieving a circular economy, it attracts study visits and research from countries worldwide.

Japanese companies' implementation and promotion of circular economy systems. Achieved through thorough waste separation, increased product recycling rates, and expanding repair/regeneration businesses. From major corporations like Panasonic and Toyota to SMEs, grown to multi-trillion yen industry. Noted as emerging market model, targeted for international pilot projects toward SDG achievement.

Circular economy evolved from Japan's traditional 'mottainai' philosophy valuing resource conservation. Rooted in Edo-period common culture, continuing in modern sustainability management. Realized across diverse fields including recycling, flea market apps, and repair culture. Promoted by business federation and environmental ministry. UN also launched the 'MOTTAINAI' campaign.