Hada Labo

HABA's signature skincare oil derived from deep-sea shark squalane. Known for its simple formulation and superior penetration, it represents Japan's natural skincare philosophy. Versatile for face and body use, balancing gentleness with efficacy. A beloved brand embodying Japanese beauty principles both domestically and internationally.

Rohto Pharmaceutical's highly hydrating lotion series featuring hyaluronic acid. Known for delivering moisture deep into the skin at affordable prices, it became a massive hit across Japan and Asia. Essential in many beauty enthusiasts' skincare routines, representing the intersection of efficacy and accessibility.

A deep-penetrating hydration series developed by Rohto Pharmaceutical. Its core innovation lies in molecularly reduced hyaluronic acid and collagen that penetrate deeper skin layers. Leveraging the pharmaceutical company's credibility and scientific rigor, Hadalabo gained consumer trust and widespread adoption across Asian markets.

Cosmetics series leveraging sake's hydrating components (amino acids, koji acid). Historically, sake brewery workers' beautiful skin was attributed to sake exposure; this series modernizes that wisdom. It embodies the fusion of traditional Japanese fermentation technology and beauty, gaining support both domestically and internationally.

A skincare brand developed by Rohto Pharmaceuticals. Centered on moisturizing toner formulations containing hyaluronic acid, it has earned high acclaim not only in Japan but across Asia. Characterized by simple yet effective formulations, it also offers comprehensive product lines for sensitive skin.

Founded in 1899, Rohto Pharmaceuticals is a Japanese heritage company that expanded from pharmaceuticals into cosmetics. It dominated the domestic eye drops market and subsequently developed skincare and haircare products. Its expansion into Asian markets has established a significant international presence.

Mandom's men's grooming product line. Since its launch in the 1970s, it has established new standards for men's hair styling products and skincare. Responding to barber styles and modern hair styling needs, it has gained high acclaim across Asia.