Awaji Indigo Skincare

A collective term for cosmetics utilizing Japan's traditional natural dyes (indigo, safflower, gromwell, etc.) as beauty ingredients. It merges knowledge accumulated in Edo-period dyeing industries with modern dermatological science, creating products from natural pigment compounds' skin benefits. It develops through collaboration with regional traditional craft industries.

An innovative skincare series utilizing indigo cultivated in Awaji Island, Hyogo Prefecture. Scientifically validating the antioxidant and anti-inflammatory properties of indigo grown since the Edo period, it has developed products specifically for sensitive skin. It has gained attention as a regional project applying traditional agricultural products to contemporary beauty.

A skincare brand launched by Kao in 1980. It focuses on bringing out skin's inherent beauty and strength. Combining proprietary technology with natural-derived ingredients, it appeals to consumers ranging from those with sensitive skin to beauty-conscious individuals.

A specialized skincare brand for sensitive skin developed by POLA. It features the proprietary moisturizing technology 'Vital Cycle Veil' that reinforces skin barrier function. Through extensive research on stress-prone and environmentally vulnerable skin, it pioneered a new category of sensitive skin care originating from Japan, gaining national recognition.

An eye makeup product utilizing indigo dye traditionally used in Japanese indigo dyeing. Natural indigo pigments create deep black color with minimal skin irritation. Products using Awa indigo from Tokushima Prefecture attract particular attention as eco-friendly alternatives to conventional chemical eyeliners among natural makeup enthusiasts.

Pioneer brand of additive-free cosmetics by Fancl, founded in 1980. Early innovator in preservative-free and fragrance-free formulations, highly regarded for sensitive skin skincare. Established unique market position through direct marketing strategy and synergy with supplement business. Pioneer of Japan's additive-free beauty concept.

A modernized skincare paste based on Edo-period samurai class cosmetics culture. Safely recreates the historical white powder (lead white) formulation while honoring Edo aesthetic principles. Fuses Japan's historical beauty consciousness with contemporary dermatological science, balancing cultural heritage with proven efficacy.