Morinaga Hi-Chew

A chocolate brand launched by Meiji in 1997. Characterized by snow-like white chocolate coating and rich chocolate filling. Its 'gentle melting' texture gained popularity, particularly among female consumers. As an established leading product in the chocolate confectionery market, it continues to be widely loved today.

Born in 1966 as a chocolate-coated stick snack, Pocky has become a beloved snack brand worldwide. 'Pocky Day' on November 11th has become an established event symbolizing Japanese confectionery culture.

One of Japan's largest food manufacturers in chocolate, dairy, and confectionery. With numerous long-selling products loved across generations such as Meiji Milk Chocolate and Meiji Oishii Gyunyu, the company underpins Japanese food culture.

A manufacturer of iconic Japanese confections including Hi-Chew, Choco Ball, and Morinaga Milk Caramel. Hi-Chew in particular enjoys strong popularity overseas and has been adopted as an official snack by Major League Baseball in the United States.

Confectionery and chocolate products by Meiji. From milk chocolate launched in 1926, it created multiple national favorites. Leading Japan's confectionery industry through superior ingredient selection and manufacturing. Highly regarded in global expansion.

Chocolate manufactured by Meiji. Meiji Milk Chocolate represents Japan's premier chocolate brand. Using high-quality cocoa and carefully selected ingredients, it achieves smooth, refined taste. Loved across generations with high evaluation both domestically and internationally, it represents Japanese confectionery culture.