POLA Decencia

A premium Japanese cosmetics manufacturer founded in 1929. Through dedicated skin research in its own laboratories, POLA developed flagship lines like the B.A series. By combining optical aesthetics with dermatological science, it grew into a globally recognized Japanese beauty brand renowned for anti-aging innovations and luxury positioning.

A skincare brand launched by Kao in 1980. It focuses on bringing out skin's inherent beauty and strength. Combining proprietary technology with natural-derived ingredients, it appeals to consumers ranging from those with sensitive skin to beauty-conscious individuals.

A premium skincare brand by Procter & Gamble. Its Genopptimizer featuring proprietary Pitera ingredient delivers skin improvement. Particularly valued in Asian markets, it is recognized as a Japanese-origin premium beauty product.

Pola's premium skincare line focusing on 'Biological Age' to address aging at the cellular level. Combining cutting-edge beauty science with Japanese philosophy, this series has earned recognition from beauty professionals worldwide. Known for its innovative formulations and results-driven approach to skincare.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.

A cosmetics and health food company founded by Kenji Ikemori in Yokohama in 1980. As the pioneer of 'additive-free cosmetics,' FANCL has consistently focused on developing preservative-free products. Its Mild Cleansing Oil has sold over 100 million bottles. The company became a subsidiary of Kirin Holdings in 2021, expanding its wellness-focused product lines.