Shiseido Skincare Philosophy

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.

A leading Japanese cosmetics manufacturer founded in 1872, blending Western cosmetic technology with Japanese beauty traditions. Recognized globally for luxury skincare, makeup, and hair care products. Through collaboration with Fujifilm, it promotes innovative beauty technology research, embodying Japan's commitment to beauty excellence.

A cosmetics manufacturer offering diverse brands including Decorte and Jill Stuart under the theme of 'intellectual, high-quality beauty.' Products like Sekkisei enjoy strong popularity across Asia, making KOSE a leading name in J-Beauty.

Kanebo's diverse beauty products including skincare, makeup, and body care tailored to different skin types and ages. Reflects Japan's advances in beauty science and enjoys high consumer esteem.

Kanebo's cosmetics brands established since 1887, fusing traditional Japanese beauty concepts with modern technology. Supported by many women for skin improvement and beauty realization, Kanebo is a leading Japanese cosmetics company highly regarded both domestically and internationally.