THREE Cosmetics

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.

Beauty therapy utilizing Japan's diverse onsen mineral waters. Different spring types—sulfur, carbonated, iron-rich—offer distinct benefits. Cosmetic manufacturers have developed 'onsen cosmetics' incorporating these waters, creating a new market segment. This fusion of traditional onsen culture and modern beauty science represents an innovative wellness category.

A premium hair care line from Shiseido's Tsubaki series. It reimagines traditional Japanese camellia oil-based hair care for modern times. From shampoos to treatments and hair masks, it offers enhanced concentrations of beauty ingredients for superior hair quality improvement.

A skincare brand launched by Kao in 1980. It focuses on bringing out skin's inherent beauty and strength. Combining proprietary technology with natural-derived ingredients, it appeals to consumers ranging from those with sensitive skin to beauty-conscious individuals.

A shampoo brand by Lion featuring high-concentration cleansing ingredients. Utilizing nanotechnology, microscopic particles penetrate deep into pores for thorough scalp and hair cleansing. With diverse product lines for both men and women, it dominates the Japanese shampoo market.

A men's skincare series by Orbis focusing on moisture balance. Its oil-free formula is optimized for oily male skin, eliminating residual greasiness. Comprising toners, lotions, and shaving gels, it forms the foundation of men's grooming routines.

Professional body treatment products for spa and aesthetic use by Yamano. Formulated with natural mineral components and plant extracts to achieve skin improvement and deep relaxation. Characterized by high-concentration formulas designed specifically for salon use.