Toyota Crown

A compact hybrid car launched by Toyota in 2011. Smaller than Prius with affordable pricing, it pioneered the next-generation eco-car market. Balancing fuel efficiency with environmental consideration, it suits urban use. With over 3 million sales domestically, it leads global hybrid demand expansion.

Japan's distinctive culture of lavishly decorating large trucks with chrome plating, illuminations, and sculptural ornaments to express individuality. Developed from the 1970s, reflecting truckers' craftsmanship and identity. Popularized through the 'Truck Guys' film series, it became recognized worldwide as uniquely Japanese customization culture.

A continuous lineage of Nissan luxury sedans spanning since 1957, incorporating Japan's cutting-edge automotive technology in each generation. Balancing refined elegance as a sedan with sporty performance, it represents Japan's flagship luxury sedan, earning international acclaim and domestic pride across decades.

One of the world's largest automakers, Toyota revolutionized manufacturing through production philosophies such as Kaizen and Just-in-Time. The company is also recognized as a leader in environmental technology through the development of the Prius hybrid vehicle.

Toyota's luxury vehicle brand launched in 1989, blending quietness, quality, and the spirit of omotenashi. Lexus achieved overwhelming success in the North American market, proving that Japanese automakers could compete in the global luxury segment.

Toyota's production management methodology built on Just-in-Time, Jidoka, and Kaizen. Adopted worldwide as 'lean manufacturing,' TPS has become an intellectual property symbolizing Japan's monozukuri philosophy.