Kusatsu Onsen

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

One of Japan's premier hot spring resorts in Beppu, Oita. Boasts over 2,500 spring sources with daily output accounting for one-tenth of Japan's total. Diverse water types including sulfur, iron, and mud baths are available. The unique Jigoku (Hell) attractions add distinctive tourism appeal to this destination attracting 8 million annual visitors.

A small hot spring resort in Yamanouchi, Nagano Prefecture. Featuring approximately 80 traditional inns, it is known for its unique 'yumeguri' tradition where guests bathe in nine public bathhouses. Renowned for its old-fashioned charm and rustic atmosphere, it attracts many backpackers and younger tourists seeking an authentic onsen experience.

Japan's largest hot spring resort in Beppu, Oita Prefecture. Boasts the highest number of spring sources and water output in Japan. Famous for the 'Hell Tour' visiting seven unique hot springs including Chi-no-Ike Jigoku and Onisshizaka Jigoku. Known for diverse water types including sulfur, carbonated, and mud baths. Attracts over 8 million visitors annually.

One of Japan's premier hot spring destinations in Beppu, Oita Prefecture. Boasting the highest number of spring sources and output, its famous 'Hell Tour' visits seven unique geothermal attractions. Known for colorful waters like the Blood Pond and Dragon Tornado hells, it attracts about 8 million visitors annually and offers unique bathing experiences including mud and sand baths.

Japan's largest hot spring resort located in Beppu, Oita, boasting the nation's highest number of spring sources and daily output of approximately 130,000 tons. Features diverse water types including sulfur, carbonated, and mud baths. The famous 'Hell Tour' showcasing seven distinctive hot springs is a major attraction. Receives approximately 8 million visitors annually.

Beppu in Oita Prefecture is one of Japan's largest hot spring destinations, boasting the highest number of spring sources and output. The famous 'Hell Tour' visits seven distinct springs including Blue Hell, Blood Hell, and Demon Stone Slope Hell. Features diverse spring types from sulfur to acidic to carbonated waters. Attracts about 8 million visitors annually, serving as a global ambassador for Japanese hot spring culture.

A tour visiting seven distinctive hot springs in Beppu, Oita Prefecture, each with unique colorful appearances. Features include the 'Blood Pool Hell,' 'Tornado Hell,' and 'Demon Mountain Hell,' each with distinct water qualities and landscapes. One of Japan's three major hot spring areas attracting over 8 million visitors annually. The Hell Tour is central to Beppu's tourism appeal.

A symbolic onsen tourism experience in Beppu, Oita Prefecture featuring a tour of seven distinctive 'hells'. Each hot spring pool displays unique characteristics: red-colored pools from sulfuric components, geysers, and varying landscapes. Serving as a museum of hot spring phenomena, it attracts approximately 2 million visitors annually and represents Beppu's most popular tourist attraction.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.

One of Japan's three great hot springs with the nation's highest natural flow rate. Famous for its yubatake (hot water field) and yumomi show. Its strongly acidic waters are said to 'cure everything but lovesickness.'

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

Hokkaido's premier hot spring resort, nicknamed the 'Department Store of Onsen' for its nine different spring types. The Jigokudani (Hell Valley) with rising steam and sulfur scents conveys nature's overwhelming power. Welcoming about three million visitors annually, it excels at hosting international tourists.

A 1,300-year-old hot spring town in northern Hyogo. Seven public bathhouses are scattered along charming willow-lined streets, and the custom of strolling between baths in yukata and geta is the signature experience. Also known as the setting of Shiga Naoya's literary work 'At Kinosaki.'

One of Japan's 'Three Great Hot Springs' alongside Arima and Kusatsu. Its smooth alkaline simple spring water is renowned as a 'beauty bath.' The hot spring town along the Hida River features foot baths and a free open-air spring. The rustic charm of the Hida mountain village adds to its appeal.