Onsen Ryokan Culture

A tour visiting seven distinctive hot springs in Beppu, Oita Prefecture, each with unique colorful appearances. Features include the 'Blood Pool Hell,' 'Tornado Hell,' and 'Demon Mountain Hell,' each with distinct water qualities and landscapes. One of Japan's three major hot spring areas attracting over 8 million visitors annually. The Hell Tour is central to Beppu's tourism appeal.

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

Japan's traditional lifestyle culture centered on hot springs. Since ancient times, onsen bathing (yutoji) has been valued for therapeutic and spiritual purposes. Distinct etiquette governs bathing, including rinsing practices and mixed bathing traditions. With approximately 25,000 natural springs nationwide, each region has developed unique therapeutic traditions. Japan is globally recognized as having the world's most sophisticated hot spring culture.

One of Japan's premier hot spring resort areas, accessible in roughly 90 minutes from Tokyo. Boasting over 20 types of spring water alongside attractions such as Lake Ashi, Owakudani, and the Hakone Museum of Art, it welcomes approximately 20 million visitors annually.

One of Japan's oldest hot springs, mentioned in the ancient chronicle Nihon Shoki. The main bathhouse is a designated Important Cultural Property, famous as the setting of Natsume Soseki's 'Botchan.' It is also said to have inspired the bathhouse in Studio Ghibli's 'Spirited Away.'

A globally rare natural sand bath experience on the coast of Ibusuki, Kagoshima. The unique style of being buried in geothermally heated sand is said to offer excellent detoxification benefits and has been frequently featured in international media.

Traditional Japanese inns integrating tatami rooms, kaiseki cuisine, hot springs, and omotenashi hospitality. Ranging from luxury establishments like Kagaya to family-run small inns, ryokan embody Japan's unique hospitality culture in diverse forms.