Sake Brewery Tourism

A tourism form experiencing regional food cultures. Highlighted by regional representative foods like Sanuki udon in Kagawa, Hiroshima-style okonomiyaki, and Kyoto miso. Combining manufacturing process tours with cooking experiences, approximately 30 million people annually participate. Positioned as crucial integration of regional revitalization and tourism with understanding Japanese culture through food.

A collection of traditional crafts preserved in Kanazawa, Ishikawa Prefecture, including Kaga Yuzen dyeing, Kutani ware, and Wajima lacquerware. Developed under domain patronage since the Edo period, these crafts exhibit sophisticated techniques and aesthetic value. Many artisan skills are designated as cultural properties, making Kanazawa highly valued internationally as a treasure trove of Japanese traditional crafts. The region blends tourism with craft experience activities.

Tourism experience visiting sake breweries nationwide to learn about sake production processes. Breweries in Niigata, Kyoto, Hyogo, and elsewhere welcome visitors. Approximately one million visitors annually experience brewery tours and tastings. An important tourism content offering education in Japan's traditional industries and regional culture, aligning with sustainable tourism principles.

A cultural city in Hokuriku that flourished as the castle town of the Kaga domain, where tradition and modernity coexist at Kenroku-en Garden, the 21st Century Museum of Contemporary Art, and Higashi Chaya District. The 2015 Hokuriku Shinkansen dramatically improved access from Tokyo, triggering a tourism surge.

One of Japan's premier mountain scenic spots at approximately 1,500m elevation in the Northern Alps. Views from Taisho Pond and Kappa Bridge reflecting the Hotaka Range are sometimes called 'Japan's Switzerland.' Private car restrictions preserve the natural environment, making it a popular base for mountaineering and trekking.

A UNESCO World Natural Heritage archipelago roughly 1,000km south of Tokyo. Called the 'Galapagos of the East,' the islands are a treasure trove of endemic species. Accessible only by a 24-hour ferry, this remote paradise is popular for whale watching and diving.

The largest island in the Sea of Japan, off the coast of Niigata. Sado Kinzan gold mine was registered as a UNESCO World Heritage Site in 2024, and unique traditions like tub boats and Noh theater persist. Also known for the reintroduction of the crested ibis (toki), it blends nature and history.