Izakaya Culture

Sake-specializing bars and pubs spreading throughout urban areas across Japan. They provide environments where visitors can taste renowned sake from all regions simultaneously. Hundreds of sake bars exist in major cities like Tokyo, Osaka, and Kyoto. With sommelier guidance and introduction of local sake, they promote Japanese food culture. As an important element of nighttime tourism, millions use them annually.

A uniquely Japanese pub culture where people socialize over diverse small dishes and drinks. From after-work gatherings for office workers to tourist dinners, izakaya are intimately tied to Japanese daily life. The concept has spread internationally under the name 'IZAKAYA.'

An entertainment culture invented in Japan in 1971. The experience of singing with a microphone in private rooms spread globally, with 'KARAOKE' becoming an international word. A quintessential Japanese nightlife activity.

Changing into yukata, soaking in hot springs, savoring kaiseki in your room, and sleeping on futon. This uniquely Japanese accommodation is rated as 'the world's finest hospitality' - the ultimate slow night.

A Japanese summer night wearing yukata, browsing food stalls, dancing bon-odori, and watching fireworks. Festival apple candy, goldfish scooping, and shaved ice are pure Japanese summer nostalgia.

Popular entertainment originating in Japan. Singing with a microphone while instrumental accompaniment plays. Invented in Japan in the 1970s. Enjoyed in bars, karaoke boxes, nightclubs and more. Important social venue with friends and colleagues. Representative popular culture entertainment. Globally widespread. Cultural export used by billions annually.