Hankook Tire Japan Operations

A premium tire series launched by Yokohama Rubber in 1991. Designed to accommodate everything from high-performance sports cars to general passenger vehicles. Excellent grip performance and durability have led to widespread adoption in racing. It symbolizes the advancement of high-performance Japanese tire technology.

One of Japan's oldest automakers, specializing in the development and manufacture of kei cars. Daihatsu's expertise in building compact, fuel-efficient vehicles is a key pillar supporting Japan's unique kei car culture.

A unique subculture of elaborately decorated trucks featuring extravagant LED lighting, aerodynamic parts, and custom paint jobs. Popularized by the 1975 film 'Truck Rascals,' dekotora trucks developed their own aesthetic values connecting to Japanese festival culture and kabuki flamboyance. These rolling works of art have gained international attention in contemporary art circles.

A uniquely Japanese vehicle category with engines of 660cc or less. Optimized for Japan's narrow roads with tax incentives, kei cars account for roughly 40% of new car sales in Japan. Led by manufacturers like Suzuki, Daihatsu, and Honda, these vehicles embody a design philosophy of maximizing practicality within strict dimensional and engine constraints.

Japan's premier touring car racing series featuring intense competition between Toyota, Nissan, and Honda in the top GT500 class, alongside diverse machinery in the GT300 class. Held at iconic circuits like Suzuka and Fuji Speedway, SUPER GT is one of Asia's most popular motorsport events, showcasing cutting-edge Japanese automotive technology and racing engineering.

A proprietary all-wheel-drive technology developed by Subaru. The engine and drivetrain are symmetrically positioned around the vehicle's centerline, achieving excellent weight distribution and driving stability. Adopted since the 1972 Leone, it became Subaru's technological hallmark, highly praised for off-road capability and safety performance.