SK-II

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.

A cosmetics manufacturer offering diverse brands including Decorte and Jill Stuart under the theme of 'intellectual, high-quality beauty.' Products like Sekkisei enjoy strong popularity across Asia, making KOSE a leading name in J-Beauty.

Shiseido's most prestigious skincare and makeup brand. With a French name meaning 'key to skin beauty,' it is a luxury cosmetics line globally marketed as a fusion of Japanese advanced dermatological science and French aesthetic sensibility.

A uniquely Japanese multi-step skincare approach involving double cleansing, toner, emulsion, and serum layering. Rooted in the Japanese aesthetic value of beautiful bare skin, this routine has attracted attention from skincare enthusiasts worldwide.

A luxury makeup brand launched by Kanebo Cosmetics in 2003. Its name derives from the Japanese concept of standing tall with beautiful posture. SUQQU introduced a unique facial muscle massage skincare method and is celebrated for its sophisticated eyeshadow palettes with refined color engineering, gaining a devoted following among makeup artists globally.