Kit Kat Japan

A stick-shaped snack called Pocky manufactured by Glico. Featuring diverse flavors from savory to sweet, loved across generations. The stick-shaped format ensures easy consumption, constantly stimulating consumer interest through flavor combinations. Represents quintessential Japanese confectionery.

A chocolate confectionery by Nestlé Japan. Through a unique regional flavor strategy, over 400 flavors have been released, making Japanese KitKat a must-buy souvenir for tourists worldwide. The wordplay 'kitto katsu' (you will surely win) has also made it a good luck charm for exam students. It is the ultimate example of successful product localization in Japan.

Japan's first lactic acid beverage launched in 1919, cherished as 'the taste of first love.' Its distinctive flavor, created through double fermentation with lactic acid bacteria and yeast, has been a companion to Japanese palates for over a century.

A food manufacturer that has driven Japan's curry culture with Vermont Curry and Java Curry. House Foods played an enormous role in elevating curry rice to the status of a national dish through the popularization of household curry roux.

A comprehensive spice and herb manufacturer providing essential products for Japanese dining tables, including Golden Curry and wasabi tubes. S&B Foods has shaped Japan's spice culture and contributed to bringing authentic spice products into homes.

A canned coffee brand launched by Suntory in 1992. With its iconic pipe-smoking man logo and the concept of being 'a working person's companion,' BOSS has defined Japanese canned coffee culture. The 'Alien Jones' CM series starring Tommy Lee Jones has run for over 20 years, making BOSS one of Japan's most beloved beverage brands.

A collective term for inexpensive Japanese penny candy and snacks. Hundreds of varieties priced at 10-50 yen each, including Umaibo corn puffs, Baby Star Ramen snacks, and Yochan Squid, form a unique confectionery category. Dagashi shops are an iconic part of Japanese childhood culture, introduced internationally through the anime 'Dagashi Kashi.'