Noboribetsu Onsen

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

Hokkaido's largest hot spring resort in Noboribetsu. Nine different spring types emerging from Jigokudani (Hell Valley) earn the nickname 'department store of hot springs.' The sulfurous walking trail through Hell Valley is dramatic, complemented by nearby attractions including a bear park and Hiyoriyama Observatory.

Hokkaido's largest hot spring town called 'the department store of onsen' with 9 water types. The Jigokudani valley's fumaroles are stunning. The demon-themed town has unique attractions.

A geothermal landscape culture in Noboribetsu Onsen, Hokkaido, where sulfur-rich volcanic zones are developed as tourist attractions. Historically avoided as dangerous areas in the Edo period, they were mythologized as 'Hell' with modernization in the Meiji era. The geological rarity of concentrated diverse spring types and the aesthetic value of turbid, boiling landscapes converge. It exemplifies the modern Japanese tourism pattern of aestheticizing dangerous nature through mythological framing.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.

A 1,300-year-old hot spring town in northern Hyogo. Seven public bathhouses are scattered along charming willow-lined streets, and the custom of strolling between baths in yukata and geta is the signature experience. Also known as the setting of Shiga Naoya's literary work 'At Kinosaki.'