Noboribetsu Onsen Hell Valley Geothermal Landscape

A strategic commercialization process in Beppu Onsen, Oita Prefecture, naming seven differently-colored thermal pools as 'hells.' Early Showa-era tourism development generated urban appeal by dramatizing natural phenomena through mythological framing. By establishing sightseeing routes emphasizing each hell's unique colors and phenomena, it created a distinctive experience economy where geological knowledge merged with folk belief. It represents a crucial case study of interaction between tourism commercialization and cultural creation in modern Japan.

Hokkaido's premier hot spring resort, nicknamed the 'Department Store of Onsen' for its nine different spring types. The Jigokudani (Hell Valley) with rising steam and sulfur scents conveys nature's overwhelming power. Welcoming about three million visitors annually, it excels at hosting international tourists.

Hokkaido's largest hot spring resort in Noboribetsu. Nine different spring types emerging from Jigokudani (Hell Valley) earn the nickname 'department store of hot springs.' The sulfurous walking trail through Hell Valley is dramatic, complemented by nearby attractions including a bear park and Hiyoriyama Observatory.

Hokkaido's largest hot spring town called 'the department store of onsen' with 9 water types. The Jigokudani valley's fumaroles are stunning. The demon-themed town has unique attractions.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.

A 1,300-year-old hot spring town in northern Hyogo. Seven public bathhouses are scattered along charming willow-lined streets, and the custom of strolling between baths in yukata and geta is the signature experience. Also known as the setting of Shiga Naoya's literary work 'At Kinosaki.'