Theory of 'Kuki' (Air) Dominance

A system of internally-driven moral regulation based on shame, made globally known through Ruth Benedict's work on Japanese culture. It establishes honor and social reputation as regulatory principles for conduct. Rather than external punishment, it relies on internalized awareness of others' judgments and social reputation to define ethical behavior, creating a unique moral system.

A Japanese psychological concept emphasizing camaraderie and unity among group members. It prioritizes group harmony over individual interests, reinforcing mutual support and loyalty. Characterized by strong sense of belonging within organizations and clear boundaries with outsiders. It shapes structural characteristics of Japanese society from village communities to modern corporations.

A uniquely Japanese organizational decision-making system where proposals (ringisho) are circulated through relevant departments, collecting approval stamps from each stakeholder. It promotes bottom-up consensus building, enabling information sharing and distributed responsibility across the organization. Digitization of this process is advancing in modern times.

A martial arts concept of maintaining awareness and tension even after completing an action. In kyudo archery, it refers to sustaining posture and spirit after releasing the arrow; in kendo, maintaining form after a strike. Zanshin embodies the Japanese aesthetic of continuity where the completion of one act marks the beginning of the next. This concept extends beyond martial arts into daily life as an attitude of sustained mindfulness and thoroughness.

A Japanese approach to accepting situations beyond one's control. Rather than resignation, shoganai represents a rational mental shift when facing uncontrollable circumstances. Cultivated in disaster-prone Japan, it is a source of resilience and represents the Japanese spirit of facing forward despite difficulties. This concept has attracted international attention as a practical philosophy for mental health and stress management.

A Japanese interpersonal sensitivity of sensing and accommodating others' feelings. This culture of anticipating needs without words and acting proactively underlies the spirit of omotenashi. Emphasized in both home and school education, omoiyari forms the foundation of smooth human relationships in Japanese society.

A uniquely Japanese aesthetic sensibility of experiencing seasonal changes through all five senses and reflecting them in daily life. The culture of appreciating seasons through seasonal foods, greetings, wardrobe changes, and seasonal words lies at the heart of Japanese identity. The micro-seasonal divisions like the 72 pentads are unparalleled in the world.