Neighborhood

An experimental Tokyo fashion brand founded by Jun Takahashi. Known for blending art, music, and subculture into distinctive visuals. Having also served as creative director for Chanel, Undercover is regarded as one of the most important brands in Japanese fashion history for its groundbreaking, unconventional creative approach.

A streetwear brand founded by NIGO in Harajuku in 1993. Its ape icon and 'ABC Camo' camouflage pattern gained worldwide popularity, projecting Japanese street culture onto the global stage. With deep ties to hip-hop culture, it stands as a landmark achievement among Japan-born streetwear brands.

Japanese streetwear brands represented by A BATHING APE, UNDERCOVER, NEIGHBORHOOD, and sacai. The style broadcast from Ura-Harajuku to the world reinterprets American street culture through a uniquely Japanese sensibility. It continues to wield influence as a pioneering force in the fusion of high fashion and street culture worldwide.

A streetwear brand founded by NIGO in Ura-Harajuku in 1993. Iconic for its camo Shark Hoodie and Ape Head logo, BAPE pioneered the limited-edition queue culture in fashion. Its connection to hip-hop culture propelled it to global fame, with fans including Pharrell Williams. BAPE is a pioneering brand that introduced Japanese streetwear to the world stage.

A fashion brand founded by Jun Takahashi in 1990. Known for its unique worldview that fuses punk spirit with Parisian haute couture techniques. Under the slogan 'We make noise, not clothes,' the brand continues to express self-identity and social messages through fashion.

A Japanese youth fashion culture that exploded from Shibuya in the 1990s. Characterized by tanned skin, light-colored hair, and flashy makeup, sub-styles such as Kogal, Ganguro, and Yamanba emerged successively. Becoming a social phenomenon as a form of self-expression breaking conventions, it has many fans overseas.

A street fashion culture centered around Tokyo's Harajuku and Omotesando areas. It is the birthplace of diverse subcultural movements including Lolita, Decora, Gyaru, and Mori Girl. Iconic locations include Takeshita Street and Laforet Harajuku, while magazines like FRUiTS introduced these styles worldwide. Harajuku fashion represents a uniquely Japanese approach to individuality and self-expression.