Shonan Hiratsuka Tanabata Festival

A Tanabata festival held in August in Sendai, Miyagi Prefecture. Colorful strips of paper and streamers decorate bamboo poles, enveloping the city in fantasy-like decorations. Continuing since the Edo period, it is now one of Japan's most representative Tanabata festivals. It attracts over 2 million visitors annually.

A traditional summer festival held on July 7th, based on the legend of the Weaver Princess and Cowherd Star. Tradition involves writing wishes on paper strips and attaching them to bamboo branches. Celebrated nationwide with unique regional styles, with Sendai Tanabata famous for its elaborate decorations and parade.

Tanabata festival held in Sendai, Miyagi Prefecture in August. Bamboo decorated with ornamental strips of paper, characterized by elegant and delicate decorations. Attracting over 2 million annual visitors, it's one of Tohoku's largest festivals. With Edo-period tradition revived and developed post-WWII, it's Sendai's signature summer festival, highly regarded internationally.

A premier summer festival of the Tohoku region held every August in Aomori City. Enormous illuminated warrior-themed floats called nebuta parade through the streets while dancers known as haneto leap to the chant of 'Rassera.' It is designated an Important Intangible Folk Cultural Property of Japan.

Japan's largest Bon dance festival with over 400 years of history in Tokushima Prefecture. Known for the chant 'It's a fool who dances and a fool who watches—if both are fools, you might as well dance,' it is held annually during the Obon period in August. Groups called 'ren' dance through the streets to distinctive rhythms.

Japan's largest Tanabata festival held August 6-8 in Sendai, Miyagi. Gorgeous Tanabata decorations hung along shopping streets reach over 5 meters in height, their splendor ranking it among the Tohoku Three Great Festivals. With over 400 years of history since the era of Date Masamune, it is Sendai's iconic summer tradition.

A traditional Japanese festival held on July 7th. Participants decorate bamboo branches with wishes written on colorful paper strips. Originating from the legend of Orihime and Hikoboshi (Vega and Altair), it fuses Chinese Tanabata lore with Japanese tradition. Celebrated nationwide with varied creative expressions, attracting many tourists and participants.