Forest Bathing Wellness Tourism Certification

A network organization connecting satoyama (marginal grassland/forest) conservation efforts across Japan. Integrating traditional wisdom from agriculture, forestry, and hunting with modern conservation ecology, it revives satoyama biodiversity. Through community and NGO collaboration, the initiative simultaneously restores abandoned farmland and protects endangered species.

Health and medical tourism through forest environment immersion. Evolved from the 'forest bathing' concept proposed in Japan in the 1980s. Over 100 locations certified as 'Forest Therapy Bases' nationwide. Scientific evidence demonstrates stress reduction and immune enhancement benefits. Experienced by millions annually with accommodation, guides, and related products generating hundreds of millions of yen. An important wellness tourism sector.

Furoshiki wrapping culture continuing from the Edo period. Re-evaluated through heightened environmental awareness, gaining attention as an alternative to plastic packaging. Eco-friendly designed furoshiki are marketed, symbolizing sustainability movements. Large corporations are beginning to adopt it as sustainable packaging.

A movement addressing environmental issues at corporate and individual practice levels. Initiatives rooted in cultural values such as mottainai spirit, forest conservation, recycling, and food waste reduction. Government-led policies and corporate ESG management serve as driving forces. Positioned as a national strategy toward achieving UN SDGs.

Sorting and recycling systems for containers, packaging, appliances, and vehicles. Generational environmental education has created high public recycling awareness. Plastic bottle recovery rates exceed 90%, among the world's highest. Recognized as an example of corporate circular economy practice.

Scientific research and practice of forest bathing as health therapy. Term coined by Japan's Forestry Agency in 1982, with medical evidence of stress reduction and immune function improvement. Forest bathing courses at tourist sites and corporate training programs implementation create annual market of hundreds of billions of yen. Modern expression of Japanese culture's emphasis on human-nature relationship.

A concept representing agricultural and fishing villages where humans and nature coexist sustainably. Characterized by high biodiversity and traditional farming and fishing cultural heritage. Recently recognized as critical for urban-rural symbiosis, regional revitalization, and ecosystem conservation, satoyama and satoumi have become central to Japan's national sustainability policies, blending Japanese natural philosophy with practical sustainability.