Naoshigoto: Revival of Repair Craft Culture

Kamakura's zero-waste tourism destination initiative. Through reducing single-use plastics, implementing reusable containers, and establishing sustainable guidelines for tourists, it builds sustainable tourism models accommodating 19 million annual visitors while minimizing environmental impact.

Contemporary art movement centered in Kanazawa, elevating kintsugi technique globally. Edo-period pottery repair using gold is reinterpreted as fusion of sustainability and aesthetics, exhibited in galleries and museums worldwide. It internationally promotes Japanese aesthetics that view imperfection as beauty.

Culture of repairing and using items continues evolving. Appliance repair, garment mending, shoe repair services by craftspeople are revalued. Carries composite values: promoting circular economy, environmental care, inheriting craftsmanship. Increasing young generation learning repair techniques.

An annual event held in Osaka City that celebrates and educates the 'Mottainai' (do not waste) philosophy. Featuring secondhand item exchanges, repair workshops, and food waste reduction awareness campaigns, it teaches practical sustainable living practices. Attracting tens of thousands of participants annually, it promotes widespread adoption of sustainable lifestyles.

A social movement reviving and promoting the practice of repairing clothes and household items for extended use. Centered on younger urban consumers, it simultaneously supports skill transmission to repair artisans, activates community repair workshops, and enables shift to sustainable lifestyles. It resurrects the Edo-era 'mottainai' spirit in contemporary contexts.

A traditional Japanese value of repairing and continuing to use broken items. Specialized repair services are deeply rooted, including kintsugi (pottery repair), shoe repair, knife sharpening, and clothing mending. With growing global sustainability awareness, Japan's repair culture is being reevaluated worldwide as a model for extending product lifespans.

The practice of renovating traditional Japanese old houses for modern use. They are repurposed as cafes, accommodations, and offices, gaining attention as a means of regional revitalization. Techniques that blend the beauty of traditional architecture with modern comfort continue to evolve.

A national initiative to revitalize rural areas facing population decline and aging. Various measures including the hometown tax system, regional vitalization cooperators, and workations are being implemented. Community development leveraging unique local resources is advancing across the country.