Satoyama & Satoumi

Health and medical tourism through forest environment immersion. Evolved from the 'forest bathing' concept proposed in Japan in the 1980s. Over 100 locations certified as 'Forest Therapy Bases' nationwide. Scientific evidence demonstrates stress reduction and immune enhancement benefits. Experienced by millions annually with accommodation, guides, and related products generating hundreds of millions of yen. An important wellness tourism sector.

A traditional Japanese rural landscape where humans and nature coexist. Forests, rice paddies, and settlements form an integrated sustainable ecosystem model that has gained international recognition. It draws attention as a model case for biodiversity conservation and sustainable land use.

A conservation and restoration movement for 'satoyama'—the intermediate landscape between agriculture and natural forest. It supports Japan's biodiversity while preserving traditional farming culture. With increasing UNESCO Biosphere Reserve designations, it's recognized as a model for international sustainability practice. A uniquely Japanese environmental conservation strategy achieving both regional revitalization and SDG goals.

Ecosystems of hilly/coastal regions created through human-nature coexistence. Facing challenges from depopulation but gaining renewed value through tourism development and conservation efforts. Functions as integrated approach to biodiversity protection, regional revitalization, and carbon neutrality.

A concept of coastal seas appropriately managed by human activity. As the oceanic counterpart of Satoyama, fishers sustain biodiversity and marine resources through seagrass bed restoration and tidal flat conservation. Introduced internationally at COP10 in 2010, Satoumi has gained global attention as a new model for coastal zone management.

Conservation activities for secondary forests where humans and nature coexist. Balancing biodiversity with regional economic revitalization through satoyama utilization. Programs by NPOs and local governments operate in hundreds of regions nationwide. Bamboo grove maintenance, vegetable cultivation, and eco-tourism generate hundreds of millions of yen annually. Gaining international attention as Japan's sustainable nature coexistence model in the SDG era.

Conservation activities for satoyama (semi-natural rural landscapes where humans and nature coexist). Maintains biodiversity and practices sustainable agriculture. Ongoing initiatives by NPOs, municipalities, and corporations nationwide. Connects traditional Japanese agricultural culture to the future while achieving environmental conservation. Gaining attention in global sustainability discussions.