Secondhand Market and Circular Economy

Circular economy evolved from Japan's traditional 'mottainai' philosophy valuing resource conservation. Rooted in Edo-period common culture, continuing in modern sustainability management. Realized across diverse fields including recycling, flea market apps, and repair culture. Promoted by business federation and environmental ministry. UN also launched the 'MOTTAINAI' campaign.

Japan's commitment to a circular economy promoting resource cycling. Systems promoting product reuse, recycling, and upcycling are embedded in society. Unique developments include the success of secondhand platforms like Mercari and resource recovery from urban mines.

Japan's secondhand goods market driven by Mercari, Yahoo Auctions, Book Off, and 2nd Street. The market reached approximately 3 trillion yen in 2023 and continues to expand annually. The high quality of Japanese products combined with careful usage and storage culture enhances secondhand value, attracting growing demand from overseas buyers.

Sorting and recycling systems for containers, packaging, appliances, and vehicles. Generational environmental education has created high public recycling awareness. Plastic bottle recovery rates exceed 90%, among the world's highest. Recognized as an example of corporate circular economy practice.

One of the most sophisticated waste separation and recycling systems in the world. It is characterized by detailed sorting rules set by each municipality and high compliance rates among citizens. As a Japanese model for achieving a circular economy, it attracts study visits and research from countries worldwide.

Japanese companies' implementation and promotion of circular economy systems. Achieved through thorough waste separation, increased product recycling rates, and expanding repair/regeneration businesses. From major corporations like Panasonic and Toyota to SMEs, grown to multi-trillion yen industry. Noted as emerging market model, targeted for international pilot projects toward SDG achievement.

A modern reinterpretation of the traditional 'mottainai' spirit in contemporary sustainability context. Functions as practical environmental stewardship through used clothing recycling, food waste reduction, and plastic reduction in fashion industry. Recognized by UN Environment Program, contributing to global sustainability goals through practical action.