Local Revitalization (Chihou Sousei)

Conservation activities for satoyama (semi-natural rural landscapes where humans and nature coexist). Maintains biodiversity and practices sustainable agriculture. Ongoing initiatives by NPOs, municipalities, and corporations nationwide. Connects traditional Japanese agricultural culture to the future while achieving environmental conservation. Gaining attention in global sustainability discussions.

The practice of renovating traditional Japanese old houses for modern use. They are repurposed as cafes, accommodations, and offices, gaining attention as a means of regional revitalization. Techniques that blend the beauty of traditional architecture with modern comfort continue to evolve.

A new work style combining remote work with vacation at hot spring resorts and other destinations. Local governments like Shirahama in Wakayama and Nagano actively attract workation visitors, drawing attention as a fusion of regional revitalization and digital nomad culture.

A public-private initiative to reduce food loss in Japan. The 2019 Food Loss Reduction Promotion Act prompted diverse measures including food banks, utilization of non-standard vegetables, and convenience store discount sales. This movement applies the mottainai spirit to modern challenges, representing Japan's contribution to global sustainability through food waste reduction.

Japan's secondhand goods market driven by Mercari, Yahoo Auctions, Book Off, and 2nd Street. The market reached approximately 3 trillion yen in 2023 and continues to expand annually. The high quality of Japanese products combined with careful usage and storage culture enhances secondhand value, attracting growing demand from overseas buyers.

Activities to conserve satoyama—landscapes with human-nature coexistence in rural areas. Multifaceted value including biodiversity maintenance, community revitalization, and agricultural experience venues. Urban volunteer participation makes it important for regional revitalization. Growing international recognition through increased UNESCO Biosphere Reserve designations.