Cinnamoroll

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A popular character series by San-X. With the concept of 'feeling calm in corners,' these introverted and modest characters have won hearts across generations. The franchise has expanded into films and is beloved by both children and adults.

A Sanrio character featuring a rabbit in a red hood. Beloved since its creation in 1975, My Melody has maintained enduring popularity. The anime series 'Onegai My Melody' expanded its appeal beyond children, cultivating a broad fan base.

Cultural phenomenon created by Sanrio's character lineup, led by Hello Kitty. Since its 1974 founding, the company has pursued cute character design loved across generations. Expanded from merchandise to facilities, pushing character business possibilities to the extreme. A uniquely Japanese business model that transformed the concept of kawaii.

A laid-back character released by San-X in 2003. Featuring a brown bear with a relaxed aesthetic, it gained renewed appreciation in the SNS era and became hugely popular in the 2010s. Expanded into films, anime, and comprehensive merchandise. Maintaining strong popularity especially among women, it exemplifies modern kawaii culture.

A bear character created by San-X. Debuting in 2003 with a concept of laid-back laziness, Rilakkuma has expanded broadly from stationery and merchandise to a Netflix anime series. It enjoys international popularity as a quintessential healing character.