FANCL

An umbrella term for the Japanese beauty philosophy emphasizing simplicity, quality, and scientific rigor. Distinguished from K-Beauty by its 'subtractive aesthetics' and commitment to high-performance ingredients, J-Beauty is establishing itself as a global beauty trend.

Kanebo's diverse beauty products including skincare, makeup, and body care tailored to different skin types and ages. Reflects Japan's advances in beauty science and enjoys high consumer esteem.

Fancl's additive-free supplements and cosmetics aiming to extend healthy lifespan while maintaining beauty. Earning consumer trust through philosophy of no preservatives or added fragrances.

Kanebo's cosmetics brands established since 1887, fusing traditional Japanese beauty concepts with modern technology. Supported by many women for skin improvement and beauty realization, Kanebo is a leading Japanese cosmetics company highly regarded both domestically and internationally.

A fragrance-free, additive-free skincare series developed by FANCL. Its philosophy emphasizes drawing out skin's inherent potential through minimalist formulations. As a pioneer introducing additive-free beauty to Japan since the 1980s, FANCL earned strong trust from sensitive-skin consumers. It leads the minimalist skincare movement with a focus on simplicity and purity.

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.