Matsuyama Yushi

A skincare series by a long-established oil manufacturer founded in 1886 based in Matsuyama, Ehime. Leveraging manufacturing techniques for natural oils like camellia, olive, and jojoba, it offers moisturizing products. It embodies the fusion of 140+ years of artisan craftsmanship with natural cosmetics.

A natural camellia oil-based haircare series developed by Matsuyama Oil, headquartered in Matsuyama, Ehime. It revived Japan's ancient camellia oil tradition in modern beauty care. Minimizing chemical processing while maximizing natural benefits, the series embodies organic beauty philosophy. It contributed significantly to growing consumer interest in natural, sustainable beauty products.

A premium hair care line from Shiseido's Tsubaki series. It reimagines traditional Japanese camellia oil-based hair care for modern times. From shampoos to treatments and hair masks, it offers enhanced concentrations of beauty ingredients for superior hair quality improvement.

A traditional Japanese hair care practice dating back to the Edo period. Camellia oil has long been used to enhance hair's luster and strength. Historically favored by samurai women and courtesans as a luxury hair care ingredient, it forms the foundation of modern Japanese beauty industry.

A hair care tradition using camellia oil dating back to the Edo period. Premium camellia oil sourced from regions like Kyoto, Oita, and Nagasaki has been prized for adding shine and protecting hair, supporting Japanese women's beautiful hair culture. Artisans still maintain traditional oil extraction methods today.

A hair care line using camellia oil extracted from fruits grown in Nagasaki Prefecture. The premium oil from centuries-old trees is renowned for maintaining hair shine and health. It modernizes the centuries-old tradition of camellia oil beauty that dates to the Edo period into contemporary hair care products.