Mizuki Beauty Ritual

A holistic beauty brand under Shiseido that integrates Eastern wisdom with Western beauty science. It combines aromatherapy with skincare, emphasizing mental and physical balance. Operating spa facilities alongside product lines, Ayura pioneered the wellness beauty movement in Japan, positioning beauty as integral to overall well-being rather than aesthetics alone.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.

A skincare brand originating from door-to-door sales, which gained attention for developing the proprietary wrinkle-improving ingredient Niel One. POLA pursues personalized beauty tailored to individual skin characteristics and leads Japanese beauty research.

A cosmetics and health food company founded by Kenji Ikemori in Yokohama in 1980. As the pioneer of 'additive-free cosmetics,' FANCL has consistently focused on developing preservative-free products. Its Mild Cleansing Oil has sold over 100 million bottles. The company became a subsidiary of Kirin Holdings in 2021, expanding its wellness-focused product lines.

A Japanese luxury cosmetics company founded in 1956. Primarily distributed through department store counters, Albion is known for its Skin Conditioner and Exage series. The company insists on face-to-face counseling sales, offering personalized skincare recommendations that embody 'omotenashi beauty,' achieving exceptional customer satisfaction and brand loyalty.

A restaurant and confectionery brand originating from Japan's first soda fountain, opened by Shiseido in Ginza in 1902. For over 120 years, it has symbolized Ginza's food culture through cuisine and confections that fuse Western cooking with Japanese aesthetics. It represents a pioneering approach of a beauty brand communicating culture through food.