Parco Urban Fashion Complex

Developed since the 1960s, Tokyo's Shibuya is Japan's representative source of youth culture, fashion, and consumer culture. The iconic Scramble Crossing, Center Gai shopping street culture, and mixed-use facilities like Parco and Marui create a globally recognized symbol of contemporary Japanese consumer culture. Its status as a trend-setting hub is established worldwide.

A contemporary urban retail complex founded in 1969, primarily targeting younger demographics. Combining fashion boutiques, lifestyle goods, and restaurants, it has established itself in youth culture centers like Shibuya, Shinjuku, and Harajuku. As a trendsetter, Parco revolutionized urban retail culture in Japan through curated tenant mix and lifestyle positioning.

Established in 1969, Parco is a fashion-focused mixed-use retail complex targeting younger demographics with casual and trendy tenants. It functions as a cultural and fashion hub, strategically positioned in Tokyo's Shibuya, Nagoya, and Osaka. It symbolizes contemporary urban lifestyle in Japan.

A major commercial district centered on Shibuya Station in Tokyo, densely packed with fashion, cosmetics, dining, and varied retail outlets. Centered on the famous scramble crossing, it functions as a trendsetting hub for younger generations. Represents Japan's quintessential urban mixed-use shopping district combining department stores, specialty shops, and street-level retail.

Founded in 1953, Marui pioneered young people's fashion retail and was Japan's first distribution company to introduce a credit card (Marui Card). Through its installment sales system, it expanded purchasing power for students and young professionals, democratizing consumer culture. Its stores are concentrated in youth culture hubs like Shibuya and Shinjuku.

A specialty store boasting a wide range of products from DIY and crafts to lifestyle goods. Positioning itself as a 'Hint Market' that inspires creative living, Tokyu Hands is also a popular shopping destination for international visitors to Japan.

Drawing attention as a 'lifestyle-proposing bookstore' that overturns conventional bookstore concepts. The refined spatial design exemplified by Daikanyama T-SITE has shown the world a new vision for bookstores and is highly acclaimed as architectural design.