SK-II

Japan's beauty and skincare culture emphasizing 'hadazukuri' (skin creation). Characterized by meticulous, multi-step skincare routines combining toner, lotion, and serums, it has become a global trend. Representing a fusion of Japanese aesthetics and science, it exemplifies a significant cultural phenomenon.

A leading Japanese cosmetics manufacturer founded in 1872, blending Western cosmetic technology with Japanese beauty traditions. Recognized globally for luxury skincare, makeup, and hair care products. Through collaboration with Fujifilm, it promotes innovative beauty technology research, embodying Japan's commitment to beauty excellence.

SK-II, under Shiseido, is a luxury skincare brand featuring Pitera, a proprietary fermented ingredient. Its essence for skin luminosity is highly valued across Asia-Pacific, symbolizing Japanese beauty science. Used by celebrities and beauty enthusiasts, SK-II holds a significant position in the premium beauty market globally.

Shiseido's premium skincare brand featuring the proprietary PITERA ingredient and advanced research. Highly effective for reducing spots and wrinkles, particularly popular in Asia. It symbolizes Japanese beauty technology and quality excellence.

SK-II's signature luxury essence representing the line's excellence. Uniquely formulated with Pitera, a naturally-derived ingredient, enhancing skin transparency and flexibility. Extremely popular across Asia, becoming a status symbol particularly in the Chinese market. A product exemplifying the fusion of Japanese beauty science and tradition.

Founded in 1872, Shiseido is Asia's oldest cosmetics company and has continuously communicated Japanese aesthetics to the world. The brand is characterized by product development that fuses Eastern and Western beauty, as well as a deep engagement with art.

A heritage brand that transitioned from textiles to cosmetics, driving Japan's beauty industry. Now part of the Kao Group, Kanebo operates premium brand lines including SUQQU and LUNASOL.

A cosmetics manufacturer offering diverse brands including Decorte and Jill Stuart under the theme of 'intellectual, high-quality beauty.' Products like Sekkisei enjoy strong popularity across Asia, making KOSE a leading name in J-Beauty.