Toyota Motor Corporation

Toyota's iconic model and the world's first mass-produced hybrid vehicle, launched in 1997. It revolutionized fuel efficiency and environmental performance, establishing the hybrid vehicle market globally. Demonstrating Japan's automotive technology leadership, it has achieved over 20 million sales worldwide.

One of the world's largest automakers, Toyota revolutionized manufacturing through production philosophies such as Kaizen and Just-in-Time. The company is also recognized as a leader in environmental technology through the development of the Prius hybrid vehicle.

Toyota's luxury vehicle brand launched in 1989, blending quietness, quality, and the spirit of omotenashi. Lexus achieved overwhelming success in the North American market, proving that Japanese automakers could compete in the global luxury segment.

The world's largest motorcycle manufacturer, Honda also produces automobiles, power equipment, and aircraft engines. Founder Soichiro Honda's spirit of challenge is celebrated as a symbol of Japanese craftsmanship culture.

One of Japan's leading automakers, Nissan pioneered mass-market electric vehicles with the Leaf. The company has also made significant contributions to sports car culture through iconic models like the GT-R and Fairlady Z.

The only automaker in the world to successfully commercialize the rotary engine. Mazda is highly regarded globally for its brand philosophy of pursuing the joy of driving through 'Jinba Ittai' (oneness of horse and rider) and its 'Kodo: Soul of Motion' design language.

An automaker distinguished by its horizontally opposed engines and symmetrical AWD systems. Subaru has established a unique brand position through its success in the World Rally Championship and advanced safety technologies like EyeSight.