Super Mario / Nintendo

A media mix franchise conceived by Satoshi Tajiri and developed by Game Freak. Through expansion across games, anime, trading cards, and films, it became one of the world's most successful entertainment franchises. 'Pokemon GO' sparked a global social phenomenon.

A Kyoto-based company that evolved from a playing card manufacturer into a global leader in the video game industry. Nintendo has shaped gaming culture through a succession of innovative hardware platforms including the Famicom, Game Boy, Wii, and Switch.

An action-adventure game series created by Nintendo's Shigeru Miyamoto. Known for innovative game design enabling free exploration of vast worlds, 'Breath of the Wild' redefined the open-world genre. It is one of the most influential series in gaming history.

Sega's flagship action game series. Sonic, the blue hedgehog running at supersonic speed, drove the gaming industry in the 1990s as Mario's rival. The globally successful film adaptations have attracted a new generation of fans.

A social simulation game series developed by Nintendo. Players enjoy a slow life in a village with animal residents. 'Animal Crossing: New Horizons' became a worldwide hit during the COVID-19 pandemic. It has carved a unique niche as a non-competitive, relaxing game.

A third-person shooter developed by Nintendo. Featuring an innovative rule of spreading ink and colorful pop-art design. It overturned conventional shooter concepts, pioneering a new genre enjoyable by players of all ages.

An action game series developed by HAL Laboratory and published by Nintendo. Starring Kirby, a pink round character who inhales enemies to copy their abilities. With game design accessible to beginners and experts alike and adorable characters, it enjoys broad popularity.

A tactical RPG series developed by Intelligent Systems and published by Nintendo since 1990. The franchise is defined by its strategic grid-based combat, deep character relationships, and the high-stakes permadeath mechanic where fallen units are lost permanently. After years as a Japan-centric franchise, 'Fire Emblem Awakening' on the 3DS (2012) revitalized the series internationally with its marriage and support systems. 'Three Houses' on the Switch became a global hit, and the mobile game 'Fire Emblem Heroes' proved enormously profitable. Multiple Fire Emblem characters appear in Super Smash Bros., boosting the franchise's visibility worldwide. The series has become one of Nintendo's most important strategic franchises.