Atami Onsen Plum Garden Culture

Plum gardens and Japanese gardens spread across Atami Onsen in Shizuoka Prefecture. Renowned for its early spring plum festival, it developed a unique tourism format combining hot spring therapy with garden walks. Since the pre-war period, it attracted elite villas and created a luxury onsen resort culture fusing hospitality with garden aesthetics.

A major hot spring resort in Atami, Shizuoka Prefecture, closest to the greater Tokyo area. Developed as a therapeutic destination since the early Showa period, it became a major honeymoon destination post-war. Known for views overlooking Sagami Bay and unique iron-rich waters. Attracts around 4 million visitors annually.

A hot spring resort in Atami, Shizuoka Prefecture, known since the Edo period and developed as a modern destination after Meiji-era beach construction. During Japan's high-growth period, it became a premier group-tour destination with numerous inns and theme parks. It maintains its resort status while undergoing historical structure revaluation and urban renewal initiatives.

A cultural tradition of Japanese gardens and plum blossom cultivation integrated into Atami's hot spring landscape in Shizuoka Prefecture. Estate gardens developed from the early Showa period, with plum gardens renowned for early spring beauty. The fusion of onsen heritage with traditional garden aesthetics has attracted literati and the elite. The unique scenic experience created by thermal mist and garden beauty defines this IP.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.