Kinosaki Onsen

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

A 1,300-year-old hot spring town in northern Hyogo. Seven public bathhouses are scattered along charming willow-lined streets, and the custom of strolling between baths in yukata and geta is the signature experience. Also known as the setting of Shiga Naoya's literary work 'At Kinosaki.'

One of Japan's three oldest hot springs, located in Kobe, Hyogo Prefecture. Visitors can enjoy two types of water: gold spring (iron-rich) and silver spring (carbonate/radium). Beloved by Toyotomi Hideyoshi, this historic resort sits at the foot of Mount Rokko, just 30 minutes from central Kobe. Historical remains including Taiko's bathhouse ruins add cultural depth.

A hot spring resort in Toyooka, Hyogo Prefecture, flourishing since the Edo period. Seven public baths dot the banks of Daitani River, with guests in yukata enjoying bath-hopping culture. Beloved by literary figures including Naoya Shiga's 'At Kinosaki,' its charming willow-lined streets and stone-paved lanes have been preserved through modern restoration projects.

A hot spring city boasting the highest volume of spring water in Japan. Known for its 'Beppu Hatto' — eight distinct onsen areas — and 'Jigoku Meguri' (Hell Tour), the city has roughly 2,300 individual springs. Diverse tourism experiences leverage these thermal resources in creative ways.

One of Japan's 'Three Great Hot Springs' in Gunma Prefecture. Roughly 4,000 liters of hot spring water gush per minute from the Yubatake (hot water field), and unique bathing customs include yumomi (water stirring) shows. It consistently ranks among Japan's most popular onsen destinations.

Hokkaido's premier hot spring resort, nicknamed the 'Department Store of Onsen' for its nine different spring types. The Jigokudani (Hell Valley) with rising steam and sulfur scents conveys nature's overwhelming power. Welcoming about three million visitors annually, it excels at hosting international tourists.