Seto Inland Sea Island Art Tourism

A contemporary art festival held across multiple islands in the Seto Inland Sea. Islands including Naoshima, Teshima, and Inujima function as distinctive art hubs. Pioneering a new form of tourism that fuses international contemporary art with regional traditional culture, establishing a model for art-based tourism development.

A contemporary art mecca in the Seto Inland Sea. Centered on the Benesse Art Site, works by Yayoi Kusama and museums designed by Tadao Ando are scattered across the island. As a core venue of the Setouchi Triennale, Naoshima has become a global model for art tourism.

The Seto Inland Sea area with its gentle multi-island seascape. Tourism combining nature and art — from cycling the Shimanami Kaido to the Setouchi Triennale — has drawn increasing attention. The islands are sometimes called 'Japan's Aegean Sea' for their beautiful waters.

A 60km sea route connecting Onomichi in Hiroshima and Imabari in Ehime. World-famous as a cycling road crossing islands of the Seto Inland Sea via bridges, it was selected by CNN as one of the world's most incredible cycling routes.

An art museum island in the Seto Inland Sea off Naoshima, Kagawa Prefecture. Internationally renowned contemporary art museums including Benesse House and Lee Ufan Museum. Architecturally designed by Tadao Ando. A major venue for the Setouchi International Art Festival. Attracts over 500,000 visitors annually, a pilgrimage site for art enthusiasts. Symbolizes Japan's contemporary art success and art island development.

An accumulation of diverse tourism resources on Awaji Island in the Seto Inland Sea. Regional tourism model combining puppet theater, ayu fish cuisine, and agritourism/seafood experiences. Balances the island's historical geographical advantage as a transportation hub with preservation of traditional culture, embodying sustainable tourism practices.