Dogo Onsen

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

Hot spring in Matsuyama, Ehime Prefecture with 3,000 years of history. Referenced in the Nihon Shoki as Japan's oldest hot spring. The wooden three-story Dogo Onsen Honkan is a National Important Cultural Property. Featured in Natsume Soseki's 'Botchan'. Attracts over 1 million visitors annually. Represents Ehime's tourism and Japan's hot spring heritage.

One of Japan's oldest hot springs in Matsuyama, Ehime Prefecture. The main building, constructed in 1894, is a nationally important cultural property and the setting of Natsume Soseki's 'Botchan.' Said to have inspired the bathhouse in Miyazaki's 'Spirited Away,' it attracts visitors from around the world.

One of Japan's premier hot spring resort areas, accessible in roughly 90 minutes from Tokyo. Boasting over 20 types of spring water alongside attractions such as Lake Ashi, Owakudani, and the Hakone Museum of Art, it welcomes approximately 20 million visitors annually.

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

A globally rare natural sand bath experience on the coast of Ibusuki, Kagoshima. The unique style of being buried in geothermally heated sand is said to offer excellent detoxification benefits and has been frequently featured in international media.

One of Japan's oldest hot springs, the setting of Soseki Natsume's 'Botchan.' The Meiji-era main building is an Important Cultural Property, said to have inspired the bathhouse in 'Spirited Away.'