Ryokan Culture

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

A uniquely Japanese bathing culture built around natural hot springs born of volcanic geography. Cherished since ancient times for physical and mental healing as well as social bonding, onsen culture — together with ryokan hospitality and the charm of hot spring towns — has become an IP symbolizing the Japanese lifestyle.

Traditional accommodations at Japan's hot spring resorts. Follow design and operations continuing from the Edo period, characterized by gardens, yukata robes, and kaiseki dining. Promote health through spring water properties, facilitate guest interaction, and feature seasonal cuisine. Over 3,000 ryokans operate nationwide, forming the core of Japanese tourism.

Changing into yukata, soaking in hot springs, savoring kaiseki in your room, and sleeping on futon. This uniquely Japanese accommodation is rated as 'the world's finest hospitality' - the ultimate slow night.

A tourism experience combining kaiseki cuisine and onsen bathing at luxury resort inns in hot spring areas. Offered at inns in Hakone, Izu, Atami, and elsewhere. Approximately 2 million visitors annually experience this premium offering. It integrates Japan's hospitality spirit, food culture, and hot spring traditions, exemplifying Japan's ultimate tourism experience.

A distinctive ryokan management culture in Kurokawa Onsen, Minami-Aso Village, Kumamoto Prefecture. Centered around the communal bath 'Shinyu,' approximately 30 ryokan operate cooperatively. The 'Bath Pass' system introduced in the 1960s allows guests to bathe at multiple ryokan. Praised for balancing atmospheric streetscape preservation with sustainable business practices.

One of Japan's premier hot spring resort areas, accessible in roughly 90 minutes from Tokyo. Boasting over 20 types of spring water alongside attractions such as Lake Ashi, Owakudani, and the Hakone Museum of Art, it welcomes approximately 20 million visitors annually.