JAPAN IP CATALYST
產業・品牌IP零售・生活

Uniqlo Global Casual Apparel Strategy

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概述

A corporate strategy realizing low-cost basic apparel through simple, high-quality design with efficient production and sales. It established the SPA (specialty retail of private label apparel) model, disseminating fast fashion concepts from Japan globally. It achieved international standing as a globally expanding Japanese retailer.

最新收錄日:編輯: JAPAN IP CATALYST編輯方針參考資料: 請參閱下方相關連結

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詮釋資料
子分類:零售・生活
所在地:Fujiyoshida, Yamanashi
時代:1984-present
影響範圍:全球
標籤
casual apparelspecialty retailglobal expansion

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