ASICS Sports Technology

A sneaker culture founded by Kihachiro Onitsuka in 1949. Beginning with functionally-designed basketball shoes, it evolved into a street culture icon. It established high quality standards for Japanese-made sneakers and later became Asics. It pioneered the fusion of sportswear and everyday fashion.

Japan's traditional garment with over a thousand years of history. Its materials, patterns, and styling vary by season and occasion, reflecting Japanese aesthetics and social norms. In modern times, the kimono is being reinterpreted as fashion and continues to inspire designers worldwide.

A street fashion culture originating from Harajuku, Tokyo. Diverse subcultural styles such as Gothic Lolita, Decora, and Fairy Kei coexist, creating a space for free self-expression unconstrained by conventional fashion norms. It has profoundly influenced global street fashion.

A revolutionary fashion designer who fundamentally reimagined clothing through the concept of 'a piece of cloth.' With groundbreaking approaches like Pleats Please and A-POC that fuse technology with tradition, he left an enormous mark on the global fashion world. He was a pioneer who showcased Japanese design philosophy to the world.

A Japanese designer who shocked the global fashion world with his avant-garde designs centered on black. His 1981 Paris collection, known as the 'shock of black,' fundamentally upended Western fashion conventions. His unconventional style featuring asymmetry and oversized silhouettes has had an immeasurable impact on contemporary fashion.

A fashion brand founded by Rei Kawakubo in 1969. Championing 'anti-fashion,' she deconstructed existing fashion concepts with designs featuring holes and asymmetry. Through ventures like Dover Street Market, she continues to innovate in both fashion and business as a globally influential figure.

A pioneering Japanese fashion designer who launched the brand KENZO in Paris in 1970. Dubbed the 'magician of color' for his colorful designs that boldly mixed floral and ethnic elements, he blazed a trail for Japanese designers to succeed in the Parisian fashion world.