Winter Traditions

An annual winter festival held in February in Sapporo, Hokkaido. Originating in 1950 when local students built snow sculptures, it has grown into a massive event featuring enormous snow and ice sculptures along Odori Park. Attracting approximately 2 million visitors annually, it is Hokkaido's biggest winter event and one of the world's premier snow festivals.

A traditional Japanese event held on the day before the start of spring, where soybeans are thrown to drive away evil spirits with the chant 'Demons out, good fortune in.' The custom of eating ehomaki sushi rolls has also spread nationwide. As a seasonal purification ritual, grand bean-throwing events are held at shrines and temples.

A traditional Japanese cultural practice of enjoying cherry blossoms in spring. With origins in the Nara period, its modern form was established during the Edo era. Accompanied by food, drink, and gatherings beneath trees, it shares seasonal beauty with family and friends. A representative spring activity today, cherry blossom festivals are held nationwide.

A traditional Japanese spring custom of appreciating cherry blossoms during their blooming season. Originating among aristocrats in the Nara period, it spread to the general public during the Edo period. As the cherry blossom front moves northward, the entire Japanese archipelago enjoys hanami season, making it an iconic cultural tradition.

The traditional Japanese custom of appreciating cherry blossoms. While plum blossom viewing existed in the Nara period, cherry blossoms became the focus from the Heian period onward. Held nationwide from March to April, the custom of gathering beneath cherry trees is an important annual social event. Hanami symbolizes the Japanese sensitivity to nature's fleeting beauty.

A Japanese summer event based on the legend of Orihime and Hikoboshi, observed on July 7th (or August in some regions). The custom of hanging paper strips inscribed with wishes on bamboo branches is widely practiced. The Sendai Tanabata Festival is one of Japan's largest, attracting over two million visitors annually.

A traditional Japanese Buddhist event to welcome and honor ancestral spirits. Observed around August 13-16, it features regional events such as bon dances and toro nagashi lantern floating. One of Japan's largest annual observances that triggers a major homecoming rush, it serves as an important occasion for reaffirming family bonds.