Sanrio Character Ecosystem

A long-standing Sanrio character debuting in 1989 as an adorable puppy with characteristic round proportions and endearing expressions. Through extensive merchandise and collaborations, it has achieved particular popularity across Asia. As an evolution of character design, Pochacco represents a driving force in contemporary kawaii culture and remains relevant across generations.

Sanrio's flagship character created in 1974. Its simple and adorable design is recognized worldwide and has become a symbol of kawaii culture. The brand is licensed across a vast range of fields including fashion, food, and theme parks.

A 'lazy egg' character created by Sanrio. Its unmotivated and listless appearance resonates with modern audiences, gaining global popularity primarily through social media. With a Netflix anime adaptation, it has added a new dimension to traditional kawaii culture.

A popular Sanrio character — a white puppy who descended from the sky. Cinnamoroll has won consecutive first places in the Sanrio Character Ranking, making it one of Sanrio's most popular characters in recent years. Merchandise and collaborations are actively developed.

A Sanrio character featuring a rabbit in a red hood. Beloved since its creation in 1975, My Melody has maintained enduring popularity. The anime series 'Onegai My Melody' expanded its appeal beyond children, cultivating a broad fan base.

Character licensing business of Sanrio, founded in 1960. Featuring Hello Kitty as the flagship, along with characters like Pompompurin, Cinnamoroll, and Keroppi. High merchandise sales across generations, symbolizing Japan's kawaii culture. Operates diverse businesses including product lines, themed cafes, and theme parks, maintaining consistent popularity.

A long-standing Sanrio character debuting in 1989 as an adorable puppy with characteristic round proportions and endearing expressions. Through extensive merchandise and collaborations, it has achieved particular popularity across Asia. As an evolution of character design, Pochacco represents a driving force in contemporary kawaii culture and remains relevant across generations.