Bicolor Lipstick Tradition

A movement applying Kabuki makeup techniques from the Edo period to contemporary beauty culture. Traditional color arrangement and three-dimensional face emphasis techniques using white powder, rouge, and black pigment are applied not only to stage but also to everyday makeup and fashion shows. An IP showing the intersection of Japan's traditional performing arts and modern beauty.

Traditional kabuki makeup techniques from the Edo period are being applied to contemporary makeup artistry. Insights from stage makeup—including the color theory of 'kumadori' makeup, techniques for enhancing facial dimension with highlights, and flawless foundation application—are being inherited and adapted by modern makeup artists.

A movement applying Kabuki makeup techniques from the Edo period to contemporary beauty culture. Traditional color arrangement and three-dimensional face emphasis techniques using white powder, rouge, and black pigment are applied not only to stage but also to everyday makeup and fashion shows. An IP showing the intersection of Japan's traditional performing arts and modern beauty.

A specialized skincare brand for sensitive skin developed by POLA. It features the proprietary moisturizing technology 'Vital Cycle Veil' that reinforces skin barrier function. Through extensive research on stress-prone and environmentally vulnerable skin, it pioneered a new category of sensitive skin care originating from Japan, gaining national recognition.

A holistic beauty brand under Shiseido that integrates Eastern wisdom with Western beauty science. It combines aromatherapy with skincare, emphasizing mental and physical balance. Operating spa facilities alongside product lines, Ayura pioneered the wellness beauty movement in Japan, positioning beauty as integral to overall well-being rather than aesthetics alone.

A major Japanese cosmetics group holding both Pola and Orbis brands. Centered on Pola (founded 1946), it develops diverse product categories including skincare, makeup, and supplements. Differentiation through proprietary beauty research and significant expansion throughout Asia reflect its market strength and innovation commitment.

A premium skincare brand by Procter & Gamble. Its Genopptimizer featuring proprietary Pitera ingredient delivers skin improvement. Particularly valued in Asian markets, it is recognized as a Japanese-origin premium beauty product.