Bincho Charcoal Beauty Line

A shampoo brand by Lion featuring high-concentration cleansing ingredients. Utilizing nanotechnology, microscopic particles penetrate deep into pores for thorough scalp and hair cleansing. With diverse product lines for both men and women, it dominates the Japanese shampoo market.

Kao's skincare and body care brand developed since the 1980s with a 'clean and fresh' concept. Renowned for cleansing sheets and UV protection products, maintaining significant market share in Japanese household products. Strong brand recognition extends throughout Asia with consistent product quality and innovation.

A cosmetics brand founded by makeup artist Shu Uemura, known as a pioneer of cleansing oil. The brand pursues the fusion of art and beauty and is highly regarded by professionals worldwide.

French-origin micellar water rapidly gaining popularity in Japan's beauty market. Versatile applications—from makeup remover to skin toner—address modern consumers' multi-tasking needs. Japanese corporations have refined and localized the product, achieving global popularity while adapting it to Japanese skincare philosophies.

A lip balm formulated with fruit oil from Kishu ume (plum) cultivated in Wakayama Prefecture and beeswax. The mild acidic compounds naturally exfoliate lip skin while providing superior moisturizing benefits. Inspired by Edo-period ume beauty applications, it represents a regional revitalization approach utilizing local agricultural products.

A skincare and health supplement manufacturer rooted in olive oil, boasting top-class domestic market share in cleansing oil and supplements. Through a mail-order business model, DHC provides affordable beauty and health products to a broad audience.