Industrial & Brand IPRetail & Lifestyle
Daiso
PopularityOverview
A uniform-price retailer by Daiso. It pioneered the business model of selling daily necessities at the fixed 100 yen price point. Expanding from Japan to overseas markets, it globalized the 100 yen shop concept. Gaining massive support through simple, practical products.
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Metadata
Category:Industrial & Brand IP
Subcategory:Retail & Lifestyle
Location:Higashihiroshima, Hiroshima
Time Period:1987-present
Influence:Global
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uniform price100 yen shopDaiso
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1987DaisoIndustrial & Brand IP
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